Making up: Blizzard and NetEase reunite to bring games like World of Warcraft...
510 days since Blizzard and NetEase announced the end of their partnership, 422 days after Mainland Chinese gamers were unable to log in to their World of Warcraft accounts, the international gaming...
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Internet culture builds “Disney” in Chengdu
Since late March, the hashtag #成都迪士尼# (Chengdu Disney) has appeared several times on China’s internet. With two Disneyland parks in China, located in Shanghai and Hong Kong, “Chengdu Disney” actually...
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Phoenix claws? Fast-food chain collaborates with hit drama on chicken feet dish
Chinese-style fast-food chain Home Original Chicken (老乡鸡) has teamed up with the popular TV series Legend of Shen Li (与凤行, lit. Travelling with a Phoenix), starring Zhao Liying. The co-branded dish,...
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The soy sauce ice cream is back! Haday releases two new flavours
Less than a year ago, Haday (海天味业, sometimes called Haitian) shocked both the industry and consumers with the release of its soy sauce-flavoured ice cream. As the days start to get warmer, Haday has...
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No more P70? Huawei drops Pura 70 in surprise launch
When Huawei held the HarmonyOS Eco Spring event and announced the relaunch of its Luxeed S7 EV and MateBook X Pro AI PC, pundits such as the South China Morning Post couldn’t help but notice the...
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In the nude? Armani brings Nude Mania pop-up to Shanghai
Since last weekend, residents and passengers at Wukang Road, Shanghai have noticed a skin-coloured house on the street. Upon closer inspection, it is actually Armani Beauty’s latest pop-up in Shanghai...
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How does a bike shine in the spring? DiDi Bike sends out a flower surprise
This April, DiDi Bike launched a spring-themed campaign titled “Send You a Spring Blossom.” In the major buildings and intersections of four cities, including Hangzhou, Shanghai, Zhuhai, and Tianjin,...
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High as a kite? Meituan delivers craziness at Weifang Kite Festival
The International Kite Festival this year opened on 19 April. Different from last year’s slow and soothing livestream, the festival this year has gone “crazy” with brands trying to out-meme each other...
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Jay Chou gets the La Mer treatment as their new brand ambassador
On 23 April, Estée Lauder Companies-owned luxury skincare and beauty brand La Mer named Mandopop legend Jay Chou as their new global ambassador. The key visual released by La Mer shows Chou holding...
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Antony Blinken’s visit to China: How impactful is it?
Antony Blinken, the United States Secretary of State, arrived in Shanghai on the afternoon of 24 April for his second visit to China during his term in office. His visit aims to preserve the delicate...
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